By Hannah Ross

This post is part of the Conference Series, where 2016 PRSSA National Conference attendees from AU PRSSA reflect on the lessons they learned from the conference’s events and panels. Click here for more conference blogs.

Danny Rubin has an impressive resume. The author, blogger, speaker, and VP of Rubin Communications Group shared his insight during his talk on “how to write a killer job application.”  Rubin emphasized 3 methods applicants can use to make themselves stick out: numbers, research, and stories. This was his advice for how to use each tactic to wow potential employers (it can be used for both the job and internship search).

1. “Quanitfy, quantify, quantify”
A mistake people often make is being too vague in their resumes and cover letters. When you talk about projects you’ve done for classes, jobs, or internships make sure to use specific numbers to quantify your impact. For example, if you ran an organization’s Twitter for 4 months, list how many followers the page got during that time, and how many engagements the top tweet received. If you’re too general when you talk about your experience, the person reading your resume may not realize how significant it was.

2. Do your research
When you’re emailing the companies you’re interested in, make it clear that the person reading the email knows it was sent for him or her specifically. This comes from doing your research. Google the company, do a deep-dive of their website, and read their old press releases. Reach out to current staff at the company for informational interviews. Becoming an expert on the company looks great when you’re communicating with them and shows that you think about more than just making yourself look impressive.

3. Make your cover letter tell a story
Employers are interested in your skills, but also your character. Skills can be learned, but your personality determines how you handle challenges and work with others. You can add a personal touch to your cover letter by including an anecdote. The story could be about anything from a challenging work assignment to a tricky group project. Anything that speaks to your goals and ability to tackle big tasks will speak well to your character.

Rubin’s suggestions were super helpful and I’m definitely going to try them going forward. Landing that dream job or internship seems more tangible with these 3 tactics. I hope these suggestions help you too. To learn more about Danny, check out his website, and for more of his career insights, take a look at the books he’s written.

What do you do to make yourself stand out to employers? Share your tips in the comments below!