By Hannah Ross
As we transition to a new EBoard for the upcoming semester, the outgoing EBoard wanted to reflect on their final thoughts from the year. Here’s what Brittny had to say.
- How did you first join PRSSA?
I joined PRSSA my sophomore year. I don’t exactly remember how I heard about it but it was probably from seeing members tabling.
- What made you want to run for EBoard?
When Madden approached me about running, at first I was a little nervous. But then I told myself that I needed to take on a leadership role and this was the perfect opportunity for me to do it. I realized that it would show me my strengths and what kind of leader I am and what I need to improve on. So that’s why I decided to run.
- What were some of the responsibilities you had as firm director?
My biggest responsibility was being in constant contact with the client, Sam. And I had to think of ways to not only do what he wanted us to do, but I tried to look for client-related tasks that could benefit the firm members develop their skills, because many of them joined to learn more and get more PR experience. So my biggest responsibility was juggling what the client wanted, what I thought he needed, and what I thought would benefit the firm overall.
- What were some of the bigger challenges of the position? Was it tough coming into the role second semester?
I don’t think it was hard coming in the second semester because I was part of the firm in the fall. Even though I wasn’t the director then, I knew who the client was and what he wanted, I knew a lot of the firm members, and I knew who I could rely on. So coming in as the director halfway through the year wasn’t a problem.
The biggest challenge I would say is that there were cases where there would be a disconnect between us and the client. As a firm, we thought he could really use social media a lot, whereas the client was more interested in promoting his project through radio and broadcast. That was the biggest difficulty, but that’s part of the PR business, and anyone working with clients faces a similar challenge.
- What was your favorite thing about being Firm Director and what was the most rewarding?
My favorite thing was working with the people in the firm. We got along well. They were really supportive. And I think we all grew together and learned new PR skills together. I didn’t just teach them and tell them what to do, we all learned collectively throughout the semester. Another rewarding moment was that we got one story published about the client’s work from a reporter we pitched!
- Was it hard to focus on both PRSSA and Eagle Comm?
It could be hard to focus on those and all my other responsibilities, like classes. But juggling the two wasn’t too bad. My main focus was definitely Eagle Comm, since it’s kind of separate from PRSSA and Eagle Comm members don’t have to be PRSSA members. So I definitely devoted more of my energy to Eagle Comm and our client.
- What type of skills did you build from this position?
Definitely leadership skills. And confidence. I’m pretty soft-spoken and quiet so I really learned how to speak up and be more assertive. I also got better at pitching, writing, and brainstorming. All really good skills that I would apply to the real world.
- How did you balance this position with your other commitments?
I always have a to-do list and try to plan exactly when I’ll complete tasks by day and time. Since I’m already really organized, it wasn’t too hard to balance it all, but always having an agenda of what needs to be done and when and trying to follow through with the times I set for completing everything helped me manage all of my commitments.
- What is your favorite PRSSA memory?
One of my favorites was definitely our last Eagle Comm meeting this semester when we had more of a social meeting than a client-focused one. And we just got to relax and just talk. It was really nice to get to know the firm members on a more personal level. We did already have a good, friendly working relationship but it was more focused on what needed to be done. And even though we had some work that day, we got to lay back a little bit and get to know each other.
- What advice do you have for the next person who will take on your position?
That’s Liz. She was one of the firm members I could always depend on so I’m glad that she’s taking it over. My advice to her would be to just be confident, and know that just because she’s the director, doesn’t mean she has to have all the answers, and don’t be afraid to look to the firm members for support, help, and ideas.