39 results for author: AUPRSSA


Spotlight: Cherry Blossom Festival

By: Henna Ramchandani It is officially springtime in Washington, DC, but the warm weather is not all that there is to look forward to. Every year, DC also rings in the season with the National Cherry Blossom Festival, a tradition that showcases the 3,000 cherry trees donated to our nation’s capital from Tokyo. For those of you who may think that a few pink trees are not that exciting, think again! The whole city becomes captivated with the beauty that the festival brings. The National Cherry Blossom Festival is around three weeks long and events occur all around Washington, with over 200 cultural performances and an array of events each day. ...

Speaker Series 2012-2013: Daniel Hill

By: Olivia Wolfertz Last Monday, American University’s PRSSA had the pleasure of hearing Crisis Communications speaker and president of Ervin - Hill Strategy give an insightful glimpse into crisis communications and tips for being a good strategic thinker. Expecting to hear another lecture about how to network, the importance of internships, and advice for maintaining social media, I was pleasantly surprised by Mr. Hill's refreshing grassroots take on PR.  He explained how mastering the message behind the mission is the key to carrying out successful strategies via tactics. Instead of emphasizing press releases, newsletters and formal events, ...

The Political World Goes Viral: RootsCamp 2012

By Jenna Mosley “Welcome to RootsCamp!” the announcer calls over the intercom trying to pump up the crowd. But the crowd needs no encouragement. They erupt into applause. They hoot and holler like a bunch of rowdy kids at a football game. It was then that I realized that I was not at your typical conference. Instead of programs, we had an app. Instead of suits and blazers, people wore jeans. And instead of attending boring sessions, attendees lead them! This unconventional “un-conference” was unique. This was RootsCamp 2012. RootsCamp began in 2006 through the National Organizing Institute, a community of organizers dedicated to sharing ...

You Are What You Tweet: “The Hyper Network 2” Recap

By Rachel Landis “Please fill out a name tag. Oh, and include your Twitter handle beneath your name, too.” Before even walking through the doors of the AUPRSSA & AUSMC (American University Social Media Club) co-hosted function, “The Hyper Network 2,” I could tell that this was not going to be your run-of-the-mill panel discussion about contemporary networking. A request for social media information less than three seconds after checking in? #seriousbusiness As the night unfolded, my initial hunch regarding the unorthodox nature of the event proved to be correct. The venue itself was decked with beautifully bright balloons and ...

The Importance of PR: Why Should We Care?

By Alex Kreinces Every day we are bombarded with advertisements, breaking news headlines, celebrity gossip stories and so much more. It is almost overwhelming how quickly news stories are published, and sometimes, it seems impossible to keep up with it all. So what is with all the hype surrounding PR? Why does it matter to us? For starters, it happens around us each and every day. No matter what people do, the key to letting everyone else know is by communicating! Without communicating, how are people going to know about new events (or anything for that matter) happening around the world? PR is extremely important because it plays a role in every ...