Author Archives: Chidalu

Spotlight: Cherry Blossom Festival

By: Henna Ramchandani It is officially springtime in Washington, DC, but the warm weather is not all that there is to look forward to. Every year, DC also rings in the season with the National Cherry Blossom Festival, a tradition that showcases the 3,000 cherry trees donated to our nation’s capital from Tokyo. For those [...]

Speaker Series 2012-2013: Daniel Hill

By: Olivia Wolfertz Last Monday, American University’s PRSSA had the pleasure of hearing Crisis Communications speaker and president of Ervin – Hill Strategy give an insightful glimpse into crisis communications and tips for being a good strategic thinker. Expecting to hear another lecture about how to network, the importance of internships, and advice for maintaining [...]


You Are What You Tweet: “The Hyper Network 2” Recap

By Rachel Landis “Please fill out a name tag. Oh, and include your Twitter handle beneath your name, too.” Before even walking through the doors of the AUPRSSA & AUSMC (American University Social Media Club) co-hosted function, “The Hyper Network 2,” I could tell that this was not going to be your run-of-the-mill panel discussion [...]

The Importance of PR: Why Should We Care?

By Alex Kreinces Every day we are bombarded with advertisements, breaking news headlines, celebrity gossip stories and so much more. It is almost overwhelming how quickly news stories are published, and sometimes, it seems impossible to keep up with it all. So what is with all the hype surrounding PR? Why does it matter to [...]