By: Kate Froehlich
This semester, the Eagle Communications team with PRSSA is taking on the Bateman Case Competition, working to spread obesity awareness in the community.
What is Eagle Communications?
Eagle Communications is a public relations team on campus working to create solutions for real clients.
For more information, check out: http://auprssa.org/firm/.
What is the Bateman Case Comp?
This is a nationally run campaign through PRSSA where students work in teams to create public relations campaigns for the client given. While planning can begin as early as November, the teams only have one month, February, in which to execute them. This year, the competition is sponsored by General Mills and the client is the United Way. The goal is to spread obesity awareness in the community.
To do so, the Eagle Communications team did extensive research of the demographic and lifestyle makeup of the city of DC, deciding to focus on Wards 7 and 8. Both areas are marked by high levels of poverty, high obesity rates, low physical activity rates, and few options for healthy eating. Research about obesity in general found that an increasing number of youth are beginning the path to an unhealthy lifestyle early, with poor eating and exercise habits. Knowing this, the team created “Challenge Yourself to be a Champion of Health,” a campaign aimed at elementary school students in the wards. Through creative branding, engaging marketing materials, informative digital content, and a planned event in a local elementary school, the team is working to create real change in the community.
Eagle Communications is participating in this campaign, but is always looking to take on new members to work with additional clients outside of the competition itself.
What can you do to help?
Contact the firm director, Jett Choquette, to get involved. It’s too late to get involved with the Bateman this year, but Eagle Communications is hoping to take more clients in the spring. Her email is email@example.com. Additionally, follow Eagle Communications’ Bateman work on Twitter, like the Facebook page, and check out the website.