2. One blogger listed her top ten public relations rants. Our favorite? “After the lights went out at Candlestick Park during a Monday Night Football game, was power company PG&E kidding when it announced that ‘only one customer was affected’? I truly hope so.”
3. This article had some individual tips for maintaining and fixing your online reputation. While most are common sense, the tip of commenting on sites that relate to what you want to do is always a great one to keep in mind to get more positive search results about yourself.
4. Brands are still in the engagement social media phase, working to build their fan bases, and many still have time before they can really see a monetary return on investment.
5. With talks that there is a huge divide between “traditional” and “new” public relations professionals, this talks about the idea that although the ways to connect with journalists have changed, the idea of developing a relationship has changed.
6. There is little debate about how important a brand is, but the best ways to strengthen it and who has the strongest brand is debated. This study determined that is it all about establishing strong ideals, which resonates with consumers.
7. When a public relations crisis is at hand, the best thing to call on is – Twitter? It is a central location where news organizations and journalists are, keeping your perspective in the public eye. Twitter has other tools, like video links to give more information and sponsored trending topics.
8. With communications and reputation management becoming increasingly important, but doesn’t always receive attention among senior staff. These tips are important for anyone with a PR background to remember. Most important? Present the quantitative benefit of public relations and make sure you have a strategic plan for using it.